Reserve your spot now — space is very limited for a more one on one experience.
*** This lecture is intended for those who have an active Facebook or Instagram Business Page, or manage one or more for a Business. This is not intended for people just starting a page. ***
Whether you’re selling products, services, or your own personal brand, this jam-packed 2-hour session is aimed at intermediate social media levels. Bring your note-taking skills to this class-like style of information brought to you by Joanne Borek, an NYU Professor of Digital Marketing.
“Thank you for actual screenshot examples and how-to’s, not just words and bullet points”
Topics and Takeaways :
FREE Ad Strategy Framework takeaway for attendees!
Learn the steps and powerful options of creating through tracking your ads
Find Your People: Learn how to target the people who'll love your business
Social media concepts and best practices for paid marketing activities
How to track different campaigns in your analytics
How to understand the traffic quality from Facebook
How to determine ROI
Why you should not click on the blue “Boost” button
Who is this for? (This is NOT for people completely new to social media )
All industries selling products or services
People still clicking the blue “Boost” button to promote their posts
People tired of throwing money into Facebook without understanding the results
People who want to understand Facebook/Instagram targeting
People who are advertising via Instagram, and not Facebook (learn why you should use Facebook!)
Marketers thinking about starting online advertising, and have an active Facebook or Instagram Business Page
People who want to understand Facebook and Google Analytics
Joanne’s approach to teaching is with very direct, no-BS, experience-based information. This is a detail-heavy overview of Social Media Best Practices (focusing on Facebook)—A much-needed learning experience for those who are spending valuable time and money on their website and marketing.
The focus is on Facebook, but since Facebook owns Instagram, you’ll learn how to target there, too. Only advertising on Instagram? Learn the power of using Facebook for all ads.
This lecture is a fantastic primer for upcoming hands-on all-day workshops. We understand the value of your time and money investment, so any lectures purchased in our series can have 75% of the cost applied to any accompanying workshop.
