Reserve your spot now as space is limited to 25 seats. Enjoy a wine networking hour following the lecture.

Bring your note-taking skills to this class-like style of information brought to you by Joanne Borek, an NYU Professor of Digital Marketing

“A stress-free way to understand search engine optimization”

“Thank you for actual screenshot examples and how-to’s, not just words and bullet points”

Topics and Takeaways :

• Learn how search engines think by understanding the top ranking factors 

• Understand priorities for optimizing your website

• How to optimize your social media accounts for search

• How SEO tweaks also help your Google Ads

• Learn how to determine what your ideal buying audience is searching for

• How Google sees your business—learn ways to determine if you’re seen, and how your competition is seen

• SEO success factors

• Social media’s affect on search engines

• Hear real-life SEO/Ads case studies of other small business
  

Who is this for?

• Small business owners

• Marketers improving their online presence 

• People re-modeling their websites

• Consultants entering the world of SEO

• People who want to be seen more organically in search engines

• Marketers thinking about starting online advertising, but are wondering if they’ve hit their SEO goals

• Website owners who want to feel confident they’re being pointed in the right direction

• Recent graduates 

• Career changers

Joanne’s approach to teaching is with very direct, no-BS, experience-based information. This is a detail-heavy overview of SEO—A much-needed learning experience for those who are spending valuable time and money on their website and marketing. 

“You have such a calming tone while clearly explaining very complicated technology—You put the room at ease.” — Pharmaceutical Managing Director, Boehringer Ingelheim, Germany workshop on interactive learning

“The material was highly relevant” —NYU Search Marketing grad student

“I really like the your hands on style of teaching and a warm approachable attitude that makes students like me feel less nervous about a subject we are trying to get our hands on.” — NYU Search Marketing grad student

All sales final. Emergency cancelations can have credit applied to a future course, one time only. The lecture is not recorded.